BHLDN: A New Bridal Line Providing A Unique Perspective !

We've been busy over at the Joie de Vie Planning Studio, but we're never too busy to learn about new options for our couples! Imagine our delight to learn that Urban Outfitters, Inc. (the parent company behind Anthropologie, Free People, Leifsdottir, Terrain and the Urban Outfitters brands) announced the debut of their wedding brand BHLDN! The line made its official debut on Valentine's Day. We received this email a while back:

The line debuted via an online boutique at You can also see some great sneaks of the line on their Facebook Page. Pronunced 'beholden', BHLDN wants to help create an extraordinary experience for brides to share with their family and friends. BHLDN's first collection brings together a curated collection of heirloom quality wedding gowns, bridesmaid frocks, party dresses, assorted jewelry, headpieces, footwear, and lingerie.

The Anthropologie creative team began dreaming up a wedding brand after hearing tales of its customers' nuptials. "We know our customer, and we know she's looking for a brand that reflects her unique perspective. She may have interests common to her friends, but she's looking to create a moment that's all her own… it's not so much about our point of view as it is about capturing hers," explains Managing Director, Kristin Norris.

Here are a few of my favorites:
The Monarch Ethereal Gown

The Pleated Fantasy Gown

The Cascading Goddess Gown

The line also carries accessories and beautiful shoes like these:
On A Wing Heels

The Threshold Sling Backs! What a gorgeous pop of color for the summer and fall!

This Festooned Shoe clip can be purchased in the white as well. The gold shoe featured here comes in a few colors as well.

The Beaded Brocade Slingbacks are my favorite because it is so not typical, but seems very classic at the same time.

The site also has tons of hair accessories.

The price point for these lovely and different gowns and accessories vary from $1000 to $4000 for the wedding gowns, evening dresses start at about $200 and the accessories along with the shoes vary from $50 and up.

If you are a bride looking for something non traditional and unique, this line may be just for you! Following in the tradition of Anthropologie, BHLDN puts emphasis on not just apparel, but the imagination and detail of every element that makes up a wedding.

Until next time,

© 2005 - 2011 Joie de Vie Weddings & Events, Inc. - All Rights Reserved.


Wow!! What a collection?....I loved it....I love the shoes...
They are fabulous and far different from the usual motifs and designs that used to see in the wedding. I like the shoes.
Michelle Guzman said…
Love this line. I was so excited when it came out. :)

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