Wedding Professional Wednesday: Cheryl Andrews - Cheryl's Distinctive Creations
I am happy to introduce you to Cheryl Andrews, our featured vendor for our Wedding Professional Wednesday series. I've know Cheryl for a few years and I she is one of our great florists in the Central Florida area. Cheryl is well respected in the Wedding Professional Community and is always lending her designs and talents to many of our great events in the area. Whether its traditional, contemporary, 'Green' or bohemian chic, Cheryl and her team can always give you florals that will stand out and become part of the lasting memories of your wedding day. We are happy to share with you our Q&A with Cheryl.
Name: Cheryl Andrews
Name of your Company: Cheryl’s Distinctive Creations, Inc.
Location: 1001 S. Division Avenue, Orlando, FL 32805 (Mailing: P.O. Box 568907, Orlando, FL 32856-8907)
Number of Years in Business: 16 years, I’ve been in the industry for 25 years
Blog Address: haven’t started blogging yet, but it’s under consideration
Twitter and/or facebook fan page: Facebook fan page
Tell us a little about your business and the services you offer:
We are a full service floral design company, specializing in events and weddings. Attention to detail and service, service, service are the number one priority of our certified floral designers and staff. Established in 1995 Cheryl’s Distinctive Creations provides peace of mind, giving our clients confidence that the job will be done right. We have been a part of many award winning productions throughout the country and constantly strive to stay ahead of the curve in design trends through education, networking, and providing a broad range of services.
How did you get started in the Wedding Industry?
I left a job after nine (9) years having developed the floral design department of this company single handedly to strike out on my own and began wedding floral design at my in-home studio. Through word of mouth the business has grown steadily to the thriving sought after company that we are today.
What professional organizations or networking groups are you a member of?
ABC (Association of Bridal Consultants), NACE (National Association of Catering Executives), charter member of ISES Orlando (International Special Events Society), Central Florida Florists Association (CFFA – sit on the Board of Directors) and Florida State Florists Association (FSFA)
Any industry awards or recognition?
CFFA Designer of the Year 2008, 3rd Place in FSFA Designer of the Year competition for 2009
Winner of FSFA Master Designer Tabletop Design Competition for 2008 and 2009
FSMD (Florida State Master Designer) certification 2004
ISES Esprit Award 2004 for Best Event Team Effort.
Furthest place and/or interesting place you’ve travelled to while working on a wedding assignment?
This summer we travelled to Hammock Dune (Palm Coast) for a wedding at this exclusive resort community. In 2006 we travelled to Paradise Island for a 6 day event at Atlantis Resort for a corporate event. We travel to Tampa on a regular basis for weddings and corporate events as well as Jacksonville, Palm Coast and South Florida.
What are a few suggestions you would make to couples as they are selecting a florist/floral designer for their wedding?
While price is always a high priority sometimes a low price on wedding quotations can come with a high price for the end result. I suggest that couples look for a certified designer who has longevity in the industry and can provide a consistent level of service to ensure there are no worries on your wedding day. Deal with a vendor that has been recommended by friends and/or colleagues that have provided good service and quality product.
What are a few trends and innovations you have seen in the industry?
“Traditional” weddings don’t really exist anymore, each couple should be able to get what reflects their desires and style for both ceremony and reception. There are so many new elemental products on the market these days to accomplish the trend of minimalist design for the hip, young and sophisticated couples of today such as rhinestones, crystals, diamantes, and wire just to name a few.
What are some of your favorite "reads" for all things floral?
I am an avid subscriber to industry magazines like Brides and Blooms, Flowers &, Fusion Flowers, Florists Review, and various bridal magazines.
If you weren't a working in this industry, what field would you be in instead? Why?
I think I would work as an interior designer. The creativity of putting together designs whether for the home or office through the use of colors, texture and other elements to marry a space with the client’s vision is a wide open door. Your success is directly measurable by the client’s satisfaction with the end product.
What would we be surprised to learn about you?
When I have a quiet moment and nothing else to do I love to draw and I’m a bit of a dare devil; i.e., sky diving.
When not working on a wedding, what are your favorite pastimes?
Rest and relaxation on the beach or a remote island, music and design.
As you are planning your wedding, remember the importance of florals and decor. A great florist will make suggestions that will help to make your day a wonderful and memorable moment. Consider Cheryl's Distinctive Creations for your florals.
Until next time,
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