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Wednesday, October 14, 2009

Wedding Professional Wednesday: Amy Morelli - 2U Collection

If you know me, I loooooooove anything PAPER!!!! My love of paper has me super excited to introduce you to our Wedding Professional Wednesday today. Amy Morelli of the 2U collection is always bringing something fresh and unique to the client when it comes to stationery. As an Orlando event planner we are always asked how can we make the paper pieces of the events stand out. Amy has definitely taken a fresh approach to stationery. I introduce to you: Amy Morelli!


Name: Amy Morelli

Name of your Company: The 2u Collection

Location: Florida, Serving NATIONWIDE

Number of Years in Business: 3

Website: http://www.2ucollection.com/

Blog Address: 2ucollection.blogspot.com

Twitter and/or Facebook fan page:
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Tell us a little about your business and the services you offer:
The 2u Collection is a full-service national design studio, specializing in Custom Designed Invitations. At The 2u Collection we believe creativity allows us to offer you inspiring designs, tailored to your unique style and vision. We understand you want your invitation, just like your wedding, to be a reflection of your unique personality and style. The 2u Collection takes our services a step further. We can create and produce any printed item one might need for a wedding – from the church program, to the guest book, to the table settings and place cards. And will coordinate everything to match the style and feeling of your elegant event. Visit us at www.2uCollection.com.

How did you get started in the Wedding Industry?
I worked in the design and advertising field for 10 years and when I got engaged I went to look for invitations, and was really disappointed with what I found, as an artist an designer I felt I couldn't send out the plain, non- inspiring invitations I found in place after place, so I created my own invitation, which snowballed, and now 3 years later I have my own company full time helping brides realized their most creative invitation to set the tone for their event.

Any industry awards or recognition?
I've won a few advertising and design awards. I have a silver addy for a commerical I worked on early in my career with Sherman Hemsley (yep George Jefferson! from the Jefferson's).
Kerline: Ok! I nearly fell out of my seat on this one. I can imagine this experience was filled with laughter.

How far in advance should they contact your studio?
We tell our clients the custom design process takes between 13-16 weeks.. Invitations need to mail out 6-8 weeks before your event, (save the dates 6-8 months ahead). To make sure we create something that is unique to your wedding and style and tastes we say the design process takes about 2-3 weeks and the production process, depending on complexity of design, 3-5 weeks.
Kerline's comments: this time flies by quickly. As Amy mentioned, the production process is truly a complex one.

Before coming to see you, what do you recommend they consider for their stationery?
They should consider that invitation sets the tone for their event, it's the first piece of their amazing event that their guests will see. And it's the piece they will enjoy the longest. Most everything else is for day of, the invitation creates the buzz and the bride and groom get to hear the buzz for weeks leading up to their event..

What are a few trends and innovations you have seen in the industry?
Well I would say the biggest trend is that invitations aren't just limited to paper these days. They can be bottles, boxes, shapes and sizes, with live floral, crystals, etc. As you can imagine this is exciting to me, I would say the biggest trend for 2009 I noticed is Eggplant is a huge color and Lace and satin.

What is the process when the bride/groom works with you on their stationery order?
We start the process with a consultation. At this first consultation, you and I will sit down and go through some of the past wedding & event invitations created by The 2u Collection. Then we will go through our Bridal Questionnaire so that I can find out a bit more about you and your wedding. Learning about you and your wedding is the key to designing a unique and creative invitation with your style and flare.

If you decide a custom invitation is for you and would like us to design 2 concepts for your event, a $75.00 non-refundable deposit is required. This deposit will be applied to your contract balance if you choose a 2u Collection design to use as your wedding invitation, if you choose to use another invitation vendor, the deposit is used to cover the cost of supplies and time spent creating your 2 concepts. I

Then we present 2 concepts with 2 proposals. The bride chooses her favorite and we move onto stage 2 which is tweaking and developing the design further and creating an accompaniments (i.e. menus, programs, thank yous, escort cards, table numbers, etc)


What have been some unique ideas you’ve had the opportunity to create for a wedding?
I modeled an invitation after the brides dress, and it turned out beautiful, made from lace, silk flowers and embellished with Swarovski crystals. We also hung crystals from the centerpieces and worked the table numbers and stationery in that way.

Are you a blog reader? If so, what are your three favorite blogs besides the Joie de Vie blog?
I follow Susie Weiss with Wonderful Weddings , In my Shoes blog by Lisa Konecny, and the Inner Circle by Abby Liga.
Kerline's comments: All of 3 of these are a few of my favorites as well. Lisa was a great mentor to me when I first started my business.

If you weren't a working in this industry, what field would you be in instead? Why?
Well, I've been asked this before and everyone was quite shocked at my answers.. But I still will say it.. I would do something out doors, with animals, like camping and hiking/climbing expeditions or a zoo.. I'm a country farm girl at heart, and I love the outdoors.

What would we be surprised to learn about you?
I'm italian and I HATE cannollis and tiramisu.. I know, it's crazy.
Kerline's comments: Who doesn't like tiramisu?!?!?! I am still shocked by this.

If original, exceptional and fantastic invites are what you are looking for, 2U collection will provide you with all of those elements and a splash panache!!!

Until next time,



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1 comments:

Unique Event Design said...

What great work! She is so cute too!!!