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Monday, September 28, 2009

An opportunity to meet Sylvia Weinstock: The Queen of Cakes

When you think of the best of the best, certain names will always come to mind. In the wedding industry the same thought is very true. If you say wedding decor, I say Preston Bailey, Colin Cowie and David 'tator-tots' Tutera. If you say cakes, I'll immediately say Sylvia Weinstock!

Last week was a little zany here at Joie de Vie. Aside from client meetings, vendor meetings and the monthly luncheon meeting for the Association of Bridal Consultants, I attended industry events in Tampa and Orlando. Last Monday was a special treat for me. I drove over to Tampa and joined colleague's Elisa and Victoria for the Florida West Coast NACE annual fundraiser. Their special guest was Sylvia Weinstock, the "Queen of Cakes"! The event featured a luncheon, presentation by Sylvia and a V.I.P. reception that yours truly was able to take part in.

Sylvia Weinstock is a powerhouse in our industry. She a cute, tiny little thing and her quips had us in stitches. Her presentation was fabulous and she talked about how she started her company, how she takes the time to deal with each of her brides and clients to ensure they have the details that they want on their cake. Sylvia's cakes have travelled the world and rarely do they have any crazy accident that is not fixable.

Hats off to Florida West Coast NACE for a superb event. They had a few of Central Florida's best vendors as a part of the event. Below are some of the photos I thought I would share:

The florals around the room were sponsored by Botanica International Design Studio (incidentally, they recently opened a sales office in Orlando). The floral pieces included roses, hydrangeas and one of my favorites, dahlias.


Room Service Rentals provided the furniture decor for the luncheon and the VIP reception. As usual Lindsay and Sarah brought their A game to keep the stage from looking plain. Loved the furniture groupings around the room.


Secretly, I was hoping she had a sheet cake in the back of the ballroom for us to try, but alas no cake! Sylvia did bring samples of a new favor she is offering, chocolate covered hazelnuts. A few lucky attendees were given a bag to sample.


There were desserts from Chic Sweets & Catering By The Family that were really good. I loved the way Chic Sweets set up their candy/popcorn bar. They had little with the the Queen of Cakes caricature. I've seen many candy bars, but their candy bar truly had a nice modern twist to it.


Sylvia talked with each guest in the VIP reception as she signed her new book Sylvia Weinstock's Sensational Cakes.

Of course, Sylvia signed my book, but before she could get to that, I had to confirm her flight options for the ABC Annual conference in Indianapolis. She's one of our speakers.

Thank you to Victoria of Elegant Imagery for some of the pictures above! You can see my complete album of my 'experience' on the Joie de Vie Facebook Page!

Until next time,


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1 comments:

The D-Tales said...

Awesome! As a hobby baker, I am always impressed with her talent. What a great event and thanks for sharing.